Brand Creation Committee Meeting

The committee establishes, clarifies, and continually refines the organization’s unified brand, brand identity, and standards reflective of its priorities and values.

What does the committee do?  

• Develops brand standards and criteria.   
• Establishes and directs the creation and production of internal communications and brand outlets such as:  Publications (e-newsletters, magazine, annual report, blog, etc.), Website (and mobile application), social media. 
• Seeks opportunities for new brand outlets. 
• Creates and fosters brand relationships.   

• Generates external strategy and plans efforts for alignment with the association's brand such as: News articles, interviews, Campaigns, Resources  
• Develops and supports designated spokespersons.   
• Assists in the development of the annual communications budget.   
• Recommends brand changes and identification/branding elements (i.e., marks, logos) to the Board of Directors.