Instructor: Chelsea Kneeland, CAS, NAAEI Faculty, J. Turner Research
*Payment for this course must be received by April 20.
*All cancellations must be received in writing by April 20.
Tuesday, April 27, 2021, 8:30 am - 4:30 pm
Wednesday, April 28, 2021, 8:30 am - 4:30 pm
Thursday, April 29, 2021, 8:30 am - 4:30 pm
Friday, April 30, 2021 (optional study hall), 9:00 am - 1:00 pm
Leasing professionals are the first people prospective residents meet, and often their only gauge of the property staff. This course is designed to teach these professionals skills to help them become top producers.
YOU’LL LEARN ABOUT:
- Using technology to generate traffic
- Measuring and managing your community’s reputation
- Inspecting the leasing center, tour route, model units, and vacant apartments
- Researching the competition and building relationships with competitors
- Compiling a comprehensive community resource tool
- Creating effective marketing plans
- Relationship sales processes and evaluating your personal sales performance
- Evaluating a prospect’s commitment level and overcoming objections
- Preparing prospects for the next steps in the rental process
- Applying fair housing law and communicating rental criteria
- Qualifying prospective residents according to rental policy
- Preparing and reviewing leases with new residents
- Move-in processes
- Responding to resident issues and maintenance requests
- Building relationships with residents and creating a sense of community
- Reporting incidents, maintaining documentation, and taking corrective action
- Maximizing revenue and operational efficiency
- Securing and processing lease renewals
- Conducting a market survey
For More Information:
Good for the following Education Tracks:
AAA Education Cancellation Policy can be found here.