The Backbone of the Team: Assistant Managers Making the Difference(Virtual)

Presented by: Reno Uballe, Greystar

In this webinar, you will learn about: 

-Gain a clear understanding of the ACM’s core responsibilities—including resident communication, administrative coordination, service request management, and how they directly influence occupancy, retention, and daily operations.

-See how ACMs drive team success from behind the scenes, acting as the central hub between Leasing Specialists, Maintenance Teams, Community Managers, and residents—ensuring nothing falls through the cracks.

-Learn how ACMs support conflict resolution and crisis management, often serving as the first line of response for resident issues and internal coordination, helping to de-escalate concerns before they reach management or escalate further.

-Discover how ACMs create a seamless experience for residents and prospects by managing renewals, organizing community events, and maintaining consistency in service—even during team transitions or staffing challenges.

-Understand how Community Managers and Regional Property Managers can better leverage the ACM role for operational efficiency, team culture, and leadership development—while also identifying and nurturing potential future leaders from within.

"“The Backbone of the Team: Assistant Community Managers Making the Difference” is an educational presentation designed to spotlight the often-underappreciated role of Assistant Community Managers (ACMs) in property management and community-focused teams. This session explores the daily responsibilities, strategic value, and behind-the-scenes influence that ACMs bring to operations, resident satisfaction, conflict resolution and team dynamics.

For Leasing Specialists, this session serves as a professional development opportunity, highlighting how the ACM role can be a natural progression in their career path. It offers a clearer picture of the leadership, coordination, and resident-facing skills required to take that next step.

For Community Managers and Regional Property Managers, the session provides deeper insight into how ACMs are not only vital support but strategic partners in achieving occupancy goals, maintaining resident relationships, handling crisis management, and driving operational efficiency. Understanding their full potential allows leaders to empower ACMs more effectively—and leverage their role for long-term success.

Attendees can earn 1 CEC!

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