AAA Virtual State of the Industry

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Tuesday, January 26, 2021
9:00 AM - 11:00 AM (CST)
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* Registration open until 1/26/21 at 11:00 AM (CST)

Event Details

The Austin Apartment Association’s inaugural State of the Industry event will provide insights into the rental housing and multifamily market, including market trends, construction and development activity, economic impacts, and more as we look to 2021 and beyond.
The January 26th State of the Industry event, held in conjunction with Houston Apartment Association and San Antonio Apartment Association, will kick off with a keynote presentation by Featured Speaker, NAA Chairman Rick Graf of Pinnacle about the national impacts on our industry, including the recent elections and the ongoing COVID-19 pandemic, and policy needs to support attainable housing for all. Following our national speaker, local economists and data experts will provide year-in-review stats for each market. After, area owner/operator panelists will share their local stories, experiences and expectations for the year ahead. 
The 2021 event will be hosted virtually to support the health and safety of our participants and attendees. Mark your calendar to join us at 9:00 a.m., Tuesday, January 26, 2021!

Speakers & Panelists

Executive Vice President
Lantower Residential

National Update

NAA Chairman
President & CEO 
Cushman & Wakefield

As President and CEO of Pinnacle, Rick Graf provides strategic oversight for the company’s vision and long-term growth, while managing a spectrum of assets for major institutional clients across multiple states. He joined the company in 1996 and previously oversaw an expansive regional portfolio before assuming the role of President in 2008. Graf is a Certified Property Manager (CPM®) and is active in the National Multi-Housing Council (NMHC), the Institute of Real Estate Management (IREM), the National Association of Home Builders (NAHB) and the National Apartment Association (NAA), of which he is on the Board of Directors as Secretary. He is also a former President of the Texas Apartment Association (TAA). Graf has more than 40 years of industry experience and served as a former professor of real estate in the Dallas County Community College District.

President of TXP

Following stints as an aide to a member of the British Parliament and work on a Senatorial campaign in his home state of Illinois, Mr. Hockenyos founded TXP while attending the LBJ School of Public Affairs at the University of Texas at Austin in 1987. Since then, TXP has successfully completed hundreds of projects for a wide variety of clients, with a strong record of on-time, on-budget delivery. In his role as President of the firm, Mr. Hockenyos is involved in managing the day-to-day operations of the organization, performing technical analysis, and developing strategies for clients. In addition, he makes numerous public presentations and speeches. Mr. Hockenyos has served as a resource witness on a variety of issues in front of city councils, state legislatures, and the U.S. Congress. Mr. Hockenyos’ private sector background extends beyond TXP. He is currently a board member of Ascension Texas and the American Bank of Commerce. He also served on the Board of Directors for Capital Metro (the Austin area transit authority), the Board of the ARC of the Capital Area, and the Travis County Citizen’s Advisory Council.  Mr. Hockenyos received a Bachelor of Arts in Philosophy from the University of Illinois and a Masters of Public Affairs from the LBJ School of Public Affairs, where he has taught as an Adjunct Professor.

Apartment Market Update

 Ashley Pruden launched her career in the multifamily industry in 2009 as a leasing professional in Portland, OR. In 2013 she moved to Austin, TX and continued her experience and work in lease-ups in and around the South Austin area. After winning Lease-Up Property of the Year, she made the jump to the vendor side and began working with in 2015. Ashley is very involved in the Austin Apartment Association. She is a Co-Chair for the NextGen Committee, serves on the AAA Products and Services Council, and holds an NAAEI Certified Apartment Supplier designation.


Senior Vice President, Client Services
Roscoe Property Management

Max currently serves as the Senior Vice President, Client Services at Roscoe Property Management (RPM) and is responsible for all business development efforts related to the third-party fee management platform. Since joining RPM in December 2016, he has successfully grown the managed portfolio by more than 40,000 units. Max previously served as Market Principal at Greystar Real Estate Management, where he led business development efforts in the central-south region and was responsible for the growth of the Austin, Corpus Christi, Midland, and San Antonio markets. He also has experience working as a Financial Analyst at both Apartment Realty Advisors, and Cypress Real Estate Advisors, where he started his care


Managing Principal of Wayfinder Real Estate

For over 12 years, Mac has developed 12,000+ multifamily units throughout Texas - with a total valuation of more than $1.8 Billion. Before starting Wayfinder, he served 8 ½ years as Managing Director at Oden Hughes, a full-service real estate company specializing in development, construction, and property management. Prior to this, Mac was a Development Associate at Simmons Vedder Partners where he also specialized in multifamily.  Mac’s career in real estate began while earning his BBA in Finance on a full-ride scholarship at the University of Texas at Austin. He obtained his real estate license as a sophomore before initiating a trend of student agents focused on campus-area leasing and sales. Upon graduation, Mac went onto become a licensed broker and co-founded his own firm, Austin City Realty, which he successfully managed until his transition into the development world.  Mac’s fascination with real estate in general – and apartments in particular – began at a very early age. He moved over two dozen times during his youth and into adulthood. Every new residence he called “home” brought to bear its own set of amenities as well as imperfections, instilling in him a growing appreciation for the spaces that surrounded him. He credits this experience for much of his passion toward the industry today. Mac is an Associate Member of the Real Estate Center at the University of Texas, and serves on the Board of the Real Estate Council of Austin. Outside of real estate, KIPP Texas Public Schools retains a lot of Mac’s focus. He serves on the Board of Directors in Austin. In 2018, Mac was named Greater Austin’s Volunteer Fundraiser of the Year by the Association of Fundraising Professionals, for his tireless dedication to supporting KIPP’s mission of providing a quality education for Austin’s most economically disadvantaged. Today, Mac lives in Central Austin with his wife Vanessa, sons McCammon and Holden, and yellow lab Boone.


Principal of Achieve Investment Group 

Over 7 years of experience in real estate with more than 5 years in multifamily acquisitions and asset management. Expertise in finding value in Multifamily opportunities. Identified, underwrote and oversaw the acquisition process of over $180M of quality multifamily investments (10+ Assets) and still growing. Ran the execution of each business plan in the portfolio. Average IRR in portfolio more than 20%. Bachelor of Science in Electrical Engineering(Hons) from Science University of Malaysia and MBA from the University of South Adelaide (Australia).



Property Owner and Manager
JEL Properties

Tina, came to Austin in the mid 80’s from Houston, Tx. She has 20+ years’ experience managing the 20+ multi-family units scattered around the Austin city limits as an independent owner. Prior to the property business, she worked in the food processing business as a manager at Adams Extract and held various positions at Jardine Foods for a combination of 20 years.

For More Information:

Dana Bolz, CMP
Dana Bolz, CMP
Director of Events/Meetings Austin Apartment Association (512)323-2460


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