AAA Strategic Plan 2020-2023

The Austin Apartment Association's roadmap for the coming years is our strategic plan!

AAA has a great opportunity for growth and increased relevance that is unmatched in the organization’s history.

The strategic plan that follows is the manifestation of an organization that enjoys many strengths including, but not limited to: dedicated volunteer leadership, and a core group of engaged members eager to seize and create opportunities that will infuse the organization’s future with increased relevance and value to the professionals, organizations, and community it serves.

5 Strategic Priorities

‚ÄčThe AAA will focus on 5 connected priorities. The organization will:

Enrich the Member Experience.

Consistently enhance our members’ engagement and satisfaction with the Association.

Expand the Membership.

Increase membership size, breadth and diversity, and benefits.

Increase Community Impact.

The AAA will engage proactively and collaboratively with government, business, and community groups.

Develop the Brand.

AAA’s brand image and value support its growth in membership and community impact.

Ensure Financial Sustainability.

Increase AAA’s financial resources commensurate with the needs of the growing rental housing industry and professionals it serves.